Subject specific rhetorical terms

Subject specific rhetoric tools are essential to help us get a certain messages across. Every good writer has a motive, which is to keep the audience en-captured within their words.The only way to do this is through vivid visualization. The reader only has a short attention span, and likely they will not want to read a long dialog, the reader would mostly prefer stories with pictures or "pop ups" to keep them occupied. It is important that when an author writes without any pictures being involved, that the writer create and incorporate a detailed picture through words. This keeps the brain active while the reader still pays attention to detail and the story. The use of pictures play a heavy influence upon our lives, and that is why it is important to analyze the message that is being sent so that we do not fall to the worlds flowery words of propaganda.  Stores and the United States realize that the use of pictures plays into a big part of our lives, and that is why they rely heavily on these mixed message posters and propaganda to get the public to do as the advertisement says. We can avoid falling for propaganda by  learning the visual rhetoric tools. 

Here are the subject specific rhetorical terms:
   
Persuasive Theme:
     Are appealing for neuro-psychological, cultural, and contextual reasons that make them an important weapon in the arsenal of any communicator 

Master Narrative:
       

Content and Technical Signature:
       Tend to package imagery and technical elements in such a way that one can usually discover an underlying structure. That structure constitutes a "signature" that reflects distinct characteristics and choices for every piece of persuasive visual media.
 
Audience Resonance and effects:
      for the analyst of visual media, the indicators can show whether the designated measurement of influence is moving with respect to audience exposure and audience impact. For the communicator, they provide an important means to track and measure the extent to which the target audience has been reached and is moving in a favorable direction.
Compare and Contrast:
       Describing similarities and differences between two images. To get a better understanding of the image used.

Compare and Contrast

When a writer compares and contrasts he or she is using a literary figure that helps find the similarities, and differences between two or more objects and associates them to each other. The writer associates these topics to give the reader a better view of a certain subject. Like in Forest Gump's quote of, "Life is like a box of chocolates, you never know what you are going to get." Sometimes we get what we want in life, it tastes sweet yet rich all at once. Or sometimes we don't get our way, and we grab that gross coconut or lemon flavored chocolate that tastes bitter, and you feel like you just took a bite into some awful cardboard. When the writer implements contrast into their writing, the writer is describing how things can be different. Say the writer is describing two flowers, they may both be similar in the fact that they are both flowers, and that they smell sweet. However they are different in fact because of their color, or where they originated from, how many petals they have, what kinds of soil they can grow in, what kind of climates do they prefer, and even though they smell sweet the two scents can be very different. We Use compare and contrast in our everyday lives to tell certain objects apart. When we smell food we compare sights, smells, and textures to tell what the food or ingredient is. When we walk up and down a street we compare and contrast what we see, smell, and feel to tell what is a tree, bird, building or a car. We even use this tool when we meet people, our minds automatically compare and contrast the person's features, and we can tell if the people we meet are girls or guys based on their physical characteristics.

The two ways a writer can structure a comparison, and contraction paper can be in the side-by-side format, or the subject-by-subject format. Both formats can are an acceptable use in writing comparison essays. When I used to debate in High school I used both of these writing styles. For orational speaking, or impromptu speaches when I was given two objects to talk about I would use the side-by-side style. Which allowed me to keep the flow of one topic before beginning another, and in the conclusion I would bring the two topics together. It helped with clarity, so that the audiences would not get confused about which subject I was talking about. When I competed in Public Forum, or Parliamentary procedure, the writing style I used was the subject-point-by-subject-point style. This form of writing allowed for an easier refute of the opposing person's case. In example, a vegetable to a candy bar comparison. The vegetable is better than the candy bar because the vegetable is healthy and the candy bar is not. Or it could work the other way around. The candy bar is better than the vegetable, because the candy bar tastes better due to the sugar content, and the vegetable does not have sugar therefore it tastes bad. Then it goes on to the next point. So the next time anyone is to write a compare and contrast essay we will be able to implement these formats into our writing styles.