Subject specific rhetorical terms

Subject specific rhetoric tools are essential to help us get a certain messages across. Every good writer has a motive, which is to keep the audience en-captured within their words.The only way to do this is through vivid visualization. The reader only has a short attention span, and likely they will not want to read a long dialog, the reader would mostly prefer stories with pictures or "pop ups" to keep them occupied. It is important that when an author writes without any pictures being involved, that the writer create and incorporate a detailed picture through words. This keeps the brain active while the reader still pays attention to detail and the story. The use of pictures play a heavy influence upon our lives, and that is why it is important to analyze the message that is being sent so that we do not fall to the worlds flowery words of propaganda.  Stores and the United States realize that the use of pictures plays into a big part of our lives, and that is why they rely heavily on these mixed message posters and propaganda to get the public to do as the advertisement says. We can avoid falling for propaganda by  learning the visual rhetoric tools. 

Here are the subject specific rhetorical terms:
   
Persuasive Theme:
     Are appealing for neuro-psychological, cultural, and contextual reasons that make them an important weapon in the arsenal of any communicator 

Master Narrative:
       

Content and Technical Signature:
       Tend to package imagery and technical elements in such a way that one can usually discover an underlying structure. That structure constitutes a "signature" that reflects distinct characteristics and choices for every piece of persuasive visual media.
 
Audience Resonance and effects:
      for the analyst of visual media, the indicators can show whether the designated measurement of influence is moving with respect to audience exposure and audience impact. For the communicator, they provide an important means to track and measure the extent to which the target audience has been reached and is moving in a favorable direction.
Compare and Contrast:
       Describing similarities and differences between two images. To get a better understanding of the image used.